The annual Internet Trends report was published last week. Some of the highlights are:
- There are currently 3.6 billion Internet users. This means that more than 50% of the world’s population is already using the Internet, making new user growth harder to achieve.
- The average adult spends 5.9 hours per day on digital media. This 4% growth occurs year-on-year, so the coming years will see a sustained increase in this figure.
- online network effects also drive offline connections.
- Personalisation improves engagement and experience.
- The technology sector is the largest and biggest-growing sector in research & development.
- Only 12% of people in the Netherlands are willing to share personal data in return for benefits (such as discounts and personalisation) compared with 38% in China and 25% in the United States.
- Lifelong learning is very important. For example: every day more than one billion learning videos are watched on YouTube.
In other words, despite a gradual slowdown in the growth of Internet users, the time people spend on digital media is increasing all the time. On average people now devote almost a quarter of their day to digital media. They use digital media to communicate with each other, but also to fulfil a need for lifelong learning. What’s more, offline connections are also being stimulated by online network effects.
MEDonline, specialist in e-communication in healthcare, is responding by means of its e-learning academies to the need for lifelong learning and, with a multichannel marketing strategy that has proven effective, is addressing online and offline aspects.